Estate agents, just like real people, have a habit of winding down a bit in December. Why not? We’ve worked hard all year and it’s always a quiet month anyway so why stress about it? Enjoy the quieter times. Go home a bit early every now and then. Heck, why not take a cheeky Christmas shopping day?
But we were a bit worried about December 2019. When we all sat down and looked at the prospect of a general election and all the surrounding political noise we feared the month might end up horribly quiet, so we decided to bite the bullet and redouble our efforts. If the market was going to be quiet, we’d better make sure the few people out there who were looking to buy viewed and bought our clients’ properties. And if other agents were resting a bit, we might be able to sneak a half-decent month.
It worked out rather well.
According to Rightmove’s data, the same 3 Cambridge offices usually jostle out 1st to 3rd position in terms of most sales agreed in the area and it’s usually pretty close, but for December it was definitive who worked the hardest. We managed to find buyers for 28 of our clients’ properties, followed by 19 for the second place office and distantly trailed by the rest, all at 10 or fewer.
We’re chuffed with that.
Looking at the data in detail, it backed up our suspicion that the month would be quietish overall – a total of 239 sales were agreed in December, against 398 in November, a drop of 40% – but our sales level barely slipped at all.
We like to think we work harder and get better results than other firms do. It’s nice when the stats back it up so definitively.