When Others Shrink, Grow
Take a look at the 2025 Cambridge property market in numbers, not noise. There is a curious habit in our industry. When markets rise, everyone claims credit. When markets slow, everyone blames conditions! 2025 was not a dramatic year for the Cambridge property market. It was measured. Buyers were selective. Pricing required accuracy rather than optimism. Instructions were harder won. Which makes the numbers rather more interesting.
The Listings
According to Rightmove’s 2025 data, Cooke Curtis & Co ranked No.1 in Cambridge for new listings, with a 6.4% market share, up 0.7% year-on-year. That increase matters. Naturally to us, but more importantly to you, our clients. Because several of the other leading Cambridge agents saw their market share reduce over the same period. Growth in a buoyant market can be accidental. Growth in a selective market is about strategy and is deliberate.
When sellers are more cautious about who they appoint, increased market share tends to reflect trust rather than chance. It's more about choosing an agent who is pin sharp, rather than pin the tail on the donkey.
The Sales
Listings are one thing. Sales are another. In 2025, our sales agreed market share reached 7.3%, up 0.2% year-on-year, again ranking us No.1. Rightmove recorded 321 sales agreed. Our actual total across the year was 329. The difference is small. The point is not.
When your sales share exceeds your listings share, it suggests something important: conversion strength. It means the homes you bring to market are disproportionately turning into agreed sales. In a more selective market, that is far from automatic. We are not about professing, we are about progressing. Progressing sales.
The Presentation
Performance is not just about numbers on a leaderboard. In 2025: Our properties achieved 10% more daily detail views than the local average, 99% had five or more images and 100% included a floor plan. These are not vanity metrics. As you would probably assume in Cambridge, buyers read. They compare. They analyse.
Slightly stronger presentation leads to slightly stronger engagement. Slightly stronger engagement leads to slightly better viewings. Slightly better viewings lead to stronger offers. Fine margins compound.
The Broader Context
Nationally, transaction volumes have not returned to previous peaks. Mortgage sensitivity remains real. Buyers are more forensic. In this environment, discipline matters more than volume. Accurate pricing at launch. Proper buyer qualification. Relentless sales progression. None of this is glamorous. All of it is effective. Essentially, we, and therefore you, get more out if we put more in. Estate Agency is more of a meritocracy than you might imagine.
What It Means for Sellers
Being ranked No.1 is pleasant. But that is not the point. This isn't about our egos, it's about your success. The point is probability. When you instruct an agent, you are increasing — or decreasing — the likelihood of: A. Achieving an offer B. Holding that offer together C. Reaching exchange and D. Completing without unnecessary delay. Market share growth in a selective year signals one thing above all else: More Cambridge sellers trusted us with that responsibility.
If you are considering a move in 2026, and would like a clear, evidence-led view of where your home would sit in today’s market, we would be very happy to advise.